Salone del Mobile 2023, Milano21/04/2023
Very Wood is a design archipelago that embraces different ideas and philosophies: each designer is a world, an island, which while maintaining its own identity dialogues with the others at the same time, developing Made in Italy collections which express the concept of hospitality and sociability.
At the Salone del Mobile, shows up with an installation curated by Concetta Giannangeli that gives visitors the chance to immerse themselves in the story of the company and its many collaborations: the two opposite sides of the same space converse with each other in a play of repetition and variation, to show simultaneously the authenticity of the design and workmanship as well as the heterogeneity of the product offering.
One wall features a succession of vertical panels bearing the brand’s name and creating recesses that display seating by Rodolfo Dordoni, Neri&Hu, Christophe Pillet, Patricia Urquiola and This Weber. In addition to the 2023 novelties, Sisters and Bowie by Dordoni and Weber, the products on display come from the collections of the past three years: from Boogie, which is a nod to the classic director’s chair with a contemporary twist, and Kha, which reinterprets the Vienna straw, both designed by Christophe Pillet, to The Weekend Collection by Neri&Hu with the two chairs Saturday and Sunday that combine functionality and comfort; from Zantilam, whose peculiarity is the steam-curved ashwood, designed by Patricia Urquiola, to Rodolfo Dordoni‘s Egadi collection, which takes its name and inspiration from the Sicilian archipelago.
Behind the products, a series of photographs by Miro Zagnoli create an emotional and evocative narrative of the Very Wood production.A display that features light and shadow, a chiaroscuro that highlights the various nuances of the company’s design offering, showcasing the expertise that draws on the Italian tradition but also the ability to interpret the trends and needs of a constantly evolving industry.
For this year’s new products, Very Wood has worked side by side with two designers whose design identity it already knows very well, and who once again were able to interpret the different facets of the brand with their own sensitivity, combining tradition with a style that is contemporary, essential and pure.
Rodolfo Dordoni, a professional with an eclectic personality, and This Weber, a Swiss designer whose creations aim to create a timeless design language, are the names behind these two new collections, Sisters and Bowie respectively, which this year are being added to Very Wood’s extensive offering.
The set-up proposed at the Fair then finds a correspondence also in the city, in the beating heart of the Design Week, where the brand’s iconic collections and novelties are shown together in the Very Wood showroom, a 200sqm area included in the larger Gervasoni space in Via Spartaco 34.